A radio pluggers role is to work with the artist/band ahead of any project releases to help promote them towards radio stations, utilising their professional relationships with station managers, presenters, producers and influential figures in order to get their music scheduled on the station's playlist or airplay.  The plugger will plan specifically who the musician's target audience are, then, start selecting various stations and outlets that they have connections with, but also could possibly play the song or schedule it onto the station's playlist.